Jessica Simpson gets sued for cheap jeans

Jessica Simpson is being sued by the clothing company that she is business with to manufacture so-called low cost fashions including a line a blue jeans called “Princy”. According tot he lawsuit Jessica signed the deal and never fulfilled her end of the bargain which was to promote the JS and Princy clothing in public and in advertisements.

The Tarrant Apparel Group alleges that Simpson, 25, failed to support the clothing lines and even refused to be photographed wearing items from the JS by Jessica Simpson and Princy collections.

Tarrant contends that a three-year deal inked in December 2004 requires Simpson to be “actively involved” in promoting the clothing and that she should wear the garments at “public events, shows, and appearances” whenever “reasonably practicable.” Simpson, the firm charges, “simply failed to provide the promised support.” The complaint also notes that when Simpson was asked by the press last year to name her favorite brand of jeans, “instead of responding ‘Princy,’ she said ‘True Religion.’” While Princy jeans retail for about $60, the trendier True Religion denim can cost more than $350 (for the unitiated, “Princy” is the nickname given to Simpson by her father/manager Joe). (source)(image)

I don’t why anyone is surprised by this. It’s not like Martha Stewart or Kathy Ireland are shopping at K-Mart for their own products and wearing them out in public. They don’t buy that crap; they sell it. They made smart business decisions. Business School 101: Make a cheap product that makes middle class housewives feel like they can fit in with the rich folks and they’ll beat a path to your door.

The fact that Jessica didn’t support the line of “cheap” jeans is no surprise. No self-respecting country-come-to-town, evangelical gospel teen cum LA dirrrty diva would be caught dead in those “Princy” rags, when a nice pair of True Religions will do the trick just fine at triple the cost. The only difference - besides the price tag - is that the six year old Guatemalan kid with three fingers on each hand, simply stitched a different label into back panel of each pair in the factory for his $0.03 a day. Capitalism kicks ass.